about the FESTIVAL

SEPT. 15 – 17: Friday 5pm – 9pm; Saturday 11am – 9pm; Sunday 11am-6pm 

The Art in the Heart of Augusta Festival took place on September 16, 17, and 18 in the heart of downtown Augusta, Georgia. This year the festival was bigger and better than ever with an additional city block added!  


The Festival encompassed the Augusta Common and the 600, 700, 800 and 900 Blocks of Broad Street. We had over 100 juried Arts in the Heart Artists.  Five Stages of non-stop entertainment included the Global Stage on the Augusta Common with cultural music and dance along with popular music into the evening.  A Jazz Stage offered Jazz, Blues, and Roots performances, while the NEW Soul Suite Stage was indoors and featured poetry, storytelling, acoustic music, Soul, spoken word, and improv. 

The popular Family Stage returned on the 600 Block with performances that appealed to children and families. And of course our dynamic Community Stage was back featuring Augusta’s local talent. International food booths were available on the Augusta Common and long lines showed their popularity. Our popular Family Area, Young Artists Markets, and Artzilla – live painting by local artists returned as well.


This festival is produced each year by the Greater Augusta Arts Council. The Festival is a rain or shine event. 


Handicap access restrooms are noted on the Festival map. Scooter and Wheelchair ramps over powerlines and hoses. The parking deck at 9th and Reynolds has handicap parking on all levels next to the elevator and is near the Reynolds’ Street ticket gate. A sign language interpreter will be at Opening Ceremonies on Friday night at the Global Stage.


Updates regarding inclement weather will be posted to our home page and social media.


Advanced Badges are $12 per person, children 10 and under are free. 

Badges are $15 per person starting Sept. 15th through 17th, online and at the Festival Gates.

Printed online Tickets can be exchanged for a collectible Festival Badge at the Ticket Gates.

Badges are good for admission for the entire weekend. 


No pets, no coolers allowed on Festival site. Lawn Chairs are welcome.


**Entrance to ARTS IN THE HEART OF AUGUSTA FESTIVAL grants the festival and the greater Augusta Arts council permission to use photos and videos of festival patrons in promotions, reproductions and presentations representing the festival.

Advance Badges were available by visiting one of our local Badge Partners:

Richmond County Tag Offices 

Hours: Monday-Friday 9am-5pm

  • Tax Commission Office  Municipal Building

535 Telfair St., Suite 200

  • Tag Office

2816 Washington Rd. Suite 109, Publix Shopping Ctr

  • South Augusta Tag Office

3463 A Peach Orchard Rd.


Sacred Heart Cultural Center Gift Shop

1301 Greene Street

Hours: Monday-Friday 9am-5pm


Augusta and Co.

1010 Broad Street

Mon. – Fri. 10am – 5 pm; Sat. 10am – 4pm; Closed Sun. 

New Moon Cafe – Aiken

116 Laurens St. SW, Aiken SC

Mon.-Fri. 7am-5pm; Sat. 8am-6pm; Sun. 9am-2pm

Festival Merchandise

  • 2023 Collectible Festival Bear w/shirt $12
  • 2023 Collectible Festival Unicorn $10
  • ”Where the Beer is” Hat $12
  • ”Where the Art is” Hat $12
  • 2023 Festival People Reversible Bucket Hat $15
  • James Brown Mural Tervis Mug $30
  • 40th Anniversary Tervis Cup $10
  • Festival “ART” Tshirt w/Pocket People $15
  • 2023 Festival People Tshirt – single color $15
  • 2023 Festival People (front) – full color shirt $22
  • 2023 Festival People Tshirt – full wrapped art $22
  • 2022 Festival People Zipped Handbag $10
  • 2022 Festival Tank T-shirt $5





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